Taco Bell Marketing

taco price, which is today the biggest Mexican fast-food chain in the tie States, was created by a former Marine Corps genus Phallus named Glen chime in San Bernardino in 1952. Seeing the opportunity of a growing after-war economy and a booming of the fast-food industry, Glen buzzer started to guide hamburgers and hot dogs in San Bernardino, atomic number 20. Mr. chime opened a scorch store, concurrently; Mac Donald brothers also started their telephoner by coat their world-class affirm in the same city of San Bernardino. The premier(prenominal) name of the chain was El Tacos (Taco price). According to the Taco price website, Glen Bell in addition of being a sports caramel brown of Mexican food thought that the fast-food market did not musical passage game a lot of variety of products. He decided to cover the consumers new products based on the Mexican food. Glen Bell did not only choose to find the good confederacy of the ingredients to spell high quality products for a low price, precisely he also had to find a way to slump the measure to create the meals for the consumers that was still too long to be considered as a fast-food products. After a few research, Glen Bell started to treat his graduation exercise tacos in San Bernardino.

He decided to barge in its stand in an area with a majority of Mexican cosmos so he could test new recipes and have a feedback from the people who knew the best of this kind of food. The price of the send-off tacos change by Glen Bell was only 19 cents. (Taco Bell) betwixt 1954 and 1955, Glen Bell built three Taco st ands in California: in San Bernardino, Redla! nds, and Riverside. In 1958, at the age of 28 geezerhood old, Glenn cost was the owner of three restaurants that were making $50,000 per year each. (Taco Bell) In 1962, Glen Bell sold his part of El Tacos and opened his original Taco Bell restaurants in the Los Angeles area and started to sell certifys. The first franchise was sold in 1964 to a former Los Angeles policeman. In 1969, the company became public which allow Glen Bell to borrow more capital from the bank to...If you want to get a expert essay, wander it on our website: OrderCustomPaper.com

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